In the recent 2010 Beijing auto show, consumers no longer saw the traditional sedan, but more personalized cars like SUVs, two-door sports models, travel models, convertibles and other types of cars. These more personalized models accounted for 30% of this year's show, which manifests the Chinese car market has began to cater to personal needs!

Chinese consumers' increasingly diverse demands, especially when consumers who were born in the 1980's make up 40% of the purchasing power in the car market, lead to the farewell to the traditional sedan. These young people evidently think of the car as their own luxurious carriage, which highlights both their individuality and their more modern attitude toward life. For them, the car is more than just a means of transportation.

During the Beijing auto show, lots of car companies, independent brands in particular, showed off dozens of SUV models already, or soon to be, in production. Apart from SUV models, other personalized models were showcased at the show. Peugeot's convertible car 308CC attracted some fashionable girls to sit in the car and get in the mood; Passat CC and Kia two-door sports car received much attention.

Twenty-something consumers have completely different purchasing needs than the older generation of car buyers. According to a survey, the SUV is their favorite, followed by the stylish hatchback. They care most about power-oriented control, and then security. They also like brilliant colors.

In the following years when people born in the 1990's enter their workplace, their purchasing desire will be for even more personalized cars. Into the future, therefore, this personalization trend in Chinese car production will develop rapidly and become even more deeply entrenched in the market.