With surprisingly over 20 SUV models’ going on sale, 2010 is meant to be the SUV Year for the China auto market. Of which, the imported models are the Lexus GX460, Mitsubishi ASX, BMW X1, the new Touareg, etc., the joint venture models are Tiguan, Audi Q5, the New Kia Sportage, the new CRV, the Beijing Hyundai ix35, etc., the Chinese brands are more aggressive in the SUV market and have launched models such as the Zotye Lerui CVT, BYD S6, Geely Gleagle SUV, Rely X5, Haima S3, Great Wall M2, Lifan SUV, Roewe SUV, Fudi Explorer 6, GONOW GS-2SUV, Jianghuai BSUV, the 2010 Rein…In fact, to continue last year’s positive development in the auto market, new vehicle launching has become the trump card of many automakers in 2010. The SUV models have made no apology for becoming the main melody in this year’s new car market. Data shows that the SUV models are racing to play a major role in the passenger car market with a growth rate of nearly 50%.Racing to launch the SUV modelsRough statistics show that new vehicles in the market and the vehicles to be launched this year, wether imported, made by JVs or self-branded are mainly SUV models, which has made the model the main melody in the auto market. Automakers are now racing to launch the SUV cars with over 20 models out there. If we say 2010 is the year with the largest number of SUV models going on sale, that is no exaggeration if you have noticed the March SUV market: right after the launching of the Shanghai Volkswagen Tiguan, its first month pre-orders have broke the record 40,000 units; the Audi Q5 launched next has seen its orders from next year and some of its dealers even refused to accept more orders; Another model, the European version SUV ix35 made by the Beijing Hyundai which is currently making its final push for the SUV ix35 launching…According to observation of the new SUV cars in China’s auto market, we have found the following characteristics: First, all models have been positioned similarly, namely for the urban SUV market. Second, the SUV models of the same class are priced closely. Third, automakers, whether foreign enterprises, joint ventures or self-owned enterprises, are tapping the SUV market at the same time. At this point, we can see that the 2010 auto market will not only be filled with increasing competition, but will also be facing a new consumer group, and there will be no doubt a hard battle facing the SUV market. The SUV market keeps heating upCompared to the sales of the traditional sedans, the SUV model has not much market share, but it is an indisputable fact that the model’s segment development has seen a steady increase in recent years. By observing the increasing process of the SUV sales in the market, we have found that the demand for individuality and diversification is one of the key reasons for the development of the SUV market. Consumers in the large and medium-sized cities tend to divert their attention to the urban SUV after feeling bored of the ordinary sedan or hatchback; therefore, the urban SUV model has become the mainstream of the domestic SUV market. A survey shows that nearly 8% of the SUV customers are over age 28 and currently having successful careers. They have their own insights in cars: common luxury cars are too mediocre, while the tough and professional SUVs are lacking in comfort. Well, the SUV models, which are both commercial-oriented and entertaining and can be freely switched between city and suburb，are thus becoming their first option. The displacement of most urban SUVs is between 2.0-2.5L, not only ensuring the driving force, but also fuel-efficient.Industry sources said with the positive development of China’s auto market, the urban SUVs currently see no growth limits in a short term. Although the present SUV supplies have been falling short of the demand and consumers have to wait for months to pick up the car, the market sales remain pretty high. Consumers should make their rational choice while purchasing.