2009 Ford F-150 Pricing Announced

Press Release: NEW 2009 FORD F-150: MOST PICKUP FOR THE MONEY DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy. No other truck offers more capability with better fuel economy than the 2009 Ford F-150, said Matt OLeary, Ford F-150 chief engineer.? When the truck hits showrooms in October, truck buyers will see real value. The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram. The 2009 Ford F-150 also offers more value compared with the current F-150.? With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009. The base Manufacturers Suggested Retail Price (MSRP) for Fords workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*. With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition, said Mark Grueber, Ford F-150 marketing manager.? With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel? and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck. All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS Best Pick. Ford F-150 safety features include: - AdvaceTrac with RSC - Trailer Sway Control - Anti Lock Breaking System - Safety Canopy side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts - Front seat-mounted side air bags with patented K-shape design - Personal Safety System? - SOS post-crash alert system and new seats and restraints The Ford F-150 also offers the industry-exclusive Easy Fuel? capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.