The BYD F0 has hit the market at last, and with a price tag not far from the once rumoured 20,000rmb starting point.
The F0 was renamed earlier this year due to potential licensing issues by using the F1 name, although using a Toyota Aygo inspired design appears not to have been a major issue. BYD are reportedly making less than 1000rmb on each car, making it one of the cheapest small cars on the Chinese market, although the small amount of profit may make the F0 pricing susceptible to increases in raw material costs over the coming years. BYD are reportedly producing several different versions of the F0, which will include Practical, Standard, Luxury, and VIP models, which will be split over the price brackets of 30,690rmb, 30,990rmb, 40,390rmb, and 40,690rmb.

BYD claim that the F0 has no competitors in the AOO car segment, and claim to be aiming for total sales across the BYD range of around 8000 cars per month, or 30,000 cars for this year alone. By 2010, BYD hope to be selling 80,000 cars per year.