Japanese tyre giant TOYO TIRES proved the old adage of ‘first up, best dressed’ this week by taking the prime spot at these years British International Motor Show. Being the first major tyre manufacturer to commit to the event at London’s Dockside ExCeL complex, TOYO TIRES hope to capitalise on their highly visible presence and prime time location at this year’s event. The British International Motor Show has enjoyed somewhat of a revival since it’s move from Birmingham’s NEC and organisers are estimating that a record number of over 550,000 visitors and exhibitors will pass through the doors between the 23rd July and the 3rd of August 2008.