Car colour trends: Geneva Show is 'all-white' - JATO

If black was the new silver a couple of years ago, then white is most definitely the new black, says JATO Dynamics, the provider of automotive data, commenting on Geneva Motor Show exhibits that the colour white, in favour back in the 1980s, is now back in vogue after years in the wilderness.
 
¡°It¡¯s a minor observation but a noticeable change in fashion, nevertheless,¡± says Laura Kirk, JATO¡¯s Head of Marketing: ¡°This year¡¯s Geneva show features more white cars on the stands than any other in recent memory, from budget city cars to supercars.¡± Like any area of fashion the change is in part driven by the designers and manufacturers themselves. As soon as manufacturers start to produce concept cars and press vehicles in a given colour, the industry will generally witness a corresponding shift in consumer demand,¡± says Kirk.
 
JATO also points out that since manufacturers have introduced metallic-pearlescent finishes into their ranges, white has now become a significantly more attractive choice on options lists.
From: auto industry.uk/news

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