Rolls-Royce opens sixth showroom in Greater China

A new Rolls-Royce showroom was officially opened yesterday in Hangzhou, China by Tom Purves, Rolls-Royce Motor Cars' Chief Executive Officer. The new showroom, the sixth for Rolls-Royce in Greater China, is situated in the commercial area of the city, opposite a famous tourist attraction known as the West Lake. With a floor space of over 400 sq.m, it can accommodate up to four Rolls-Royce models.
 
Other Rolls-Royce showrooms in Greater China are located at Beijing, Chengdu, Guangzhou, Hong Kong and Shanghai.
 
Speaking at the showroom grand opening, Mr Purves said, ¡°This latest milestone is the first of several showroom openings which we announced in our Asia Pacific expansion plan at AutoChina 2008 in Beijing, earlier this year.¡±
 
At the opening, Mr Purves also unveiled the new Rolls-Royce Phantom Coup¨¦, the first time the two-door, four-seater grand tourer has been shown in Hangzhou. The most driver-oriented of the Rolls-Royce Phantom family, the car combines the design, craftsmanship and advanced engineering which has led to more new buyers embracing the brand ¨C nearly two-thirds of the Coup¨¦¡¯s customers worldwide have not owned a Rolls-Royce before.
 
Also attending the ceremony was the Asia Pacific Regional Director for Rolls-Royce Motor Cars, Colin Kelly; General Manager for Greater China, Jenny Zheng and Dealer Principal of Sime Darby Hong Kong Limited, Peter Goh.
 
In 2008, Rolls-Royce has a four model line-up, the Phantom, the Phantom Extended Wheelbase, the Phantom Drophead Coup¨¦ and the Phantom Coupe. The Phantom remains the best-selling super luxury car in the world, with sales in 2008 breaking all previous records. A new Rolls-Royce model called the RR4, priced slightly below the Phantom, will be launched around the turn of the decade.
From:theautochannel.com

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