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Overseas carmakers lower imported auto prices to win China market
Chrysler LLC recently announced that its imported Dodge Journey SUV (2.7 liters) will go on sale at auto dealerships with a manufacturer's recommended price of 299,900 yuan, far lower than the 400,000 yuan sales price previously forecasted by industry insiders. The early buyers will enjoy an additional three-year or 80,000-kilometer long-term warranty.
"US auto giants are proactively lowering profit margins in order to cope with the financial crisis and increase auto sales," said auto industry commentator Lan Pan on March 18
Although it seems to be an innovative marketing method to transfer the sales of large capacity engine SUV models that are increasingly unpopular in the US market to emerging markets, auto dealers have a growing sense for "self-preservation" brought about by the uncertainty of US GM's survival. Fluctuations have recently taken place in Shanghai's imported auto market amid such a complicated situation.
Dealers that import the Enclave SUV (3.6-liters) are generally adopting a cautious outlook. Reporters visited two Enclave stores in Shanghai on March 17 but did not see any sample vehicles on display.
Pricing of imported vehicles involves a complex system therefore the US auto manufacturers have little room to maneuver by "price wars." On July 1, 2006, China lowered tariffs on imported vehicles for the last time, marking China's fulfillment of all the promises it made for entry into the WTO to reduce tariffs on vehicles and auto parts. In addition, tariffs only make up one part of imported vehicle prices. Prices of imported vehicles include CIF (cost, insurance and freight), tariffs, consumer taxes, value-added taxes and dealer costs, which accounts for over 50 percent of a vehicle's price.
Since the consumption tax rate was adjusted on September 1 last year, the costs of imported vehicles with 3.0 to 4.0-liter capacities have increased 13.3 percent and the cost of imported vehicles with engine capacities of over 4.0 liters rose 33.3 percent. The sales of cars with high engine capacities have witnessed notable plunge.
The total number of vehicles imported in 2009 is to reach around 360,000, a decrease of around 10 percent year-on-year, predicted Ding Hongxiang, Board Chairman and General Manager of China Automobiles Trading Company. In particular, the market share of vehicles with engine capacities of over 4.0 liters will drop dramatically in 2009.
If government policies are beneficial to imported vehicles, this decline will be lower, he said.
"US auto giants are proactively lowering profit margins in order to cope with the financial crisis and increase auto sales," said auto industry commentator Lan Pan on March 18
Although it seems to be an innovative marketing method to transfer the sales of large capacity engine SUV models that are increasingly unpopular in the US market to emerging markets, auto dealers have a growing sense for "self-preservation" brought about by the uncertainty of US GM's survival. Fluctuations have recently taken place in Shanghai's imported auto market amid such a complicated situation.
Dealers that import the Enclave SUV (3.6-liters) are generally adopting a cautious outlook. Reporters visited two Enclave stores in Shanghai on March 17 but did not see any sample vehicles on display.
Pricing of imported vehicles involves a complex system therefore the US auto manufacturers have little room to maneuver by "price wars." On July 1, 2006, China lowered tariffs on imported vehicles for the last time, marking China's fulfillment of all the promises it made for entry into the WTO to reduce tariffs on vehicles and auto parts. In addition, tariffs only make up one part of imported vehicle prices. Prices of imported vehicles include CIF (cost, insurance and freight), tariffs, consumer taxes, value-added taxes and dealer costs, which accounts for over 50 percent of a vehicle's price.
Since the consumption tax rate was adjusted on September 1 last year, the costs of imported vehicles with 3.0 to 4.0-liter capacities have increased 13.3 percent and the cost of imported vehicles with engine capacities of over 4.0 liters rose 33.3 percent. The sales of cars with high engine capacities have witnessed notable plunge.
The total number of vehicles imported in 2009 is to reach around 360,000, a decrease of around 10 percent year-on-year, predicted Ding Hongxiang, Board Chairman and General Manager of China Automobiles Trading Company. In particular, the market share of vehicles with engine capacities of over 4.0 liters will drop dramatically in 2009.
If government policies are beneficial to imported vehicles, this decline will be lower, he said.