Garnering another significant accolade, Kia Motors America (KMA) today announced the upscale Amanti topped the large car segment in the 2008 Strategic Vision Most Delightful Vehicle study.

The Customer Delight Index provides a comprehensive look at the product attributes and benefits that elicit extremely positive -- or 'delightful' -- responses from the primary drivers of vehicles beyond meeting foundational needs. The Amanti scored 651 across the range of attributes measured, far exceeding the segment average of 529, emphasizing strong perceptions and experiences of quality amongst owners. Noteworthy and strong attributes that helped drive 'delight' in Amanti customers included overall performance, overall thoughtful engineering, quality of the interior, riding comfort, overall durability and fuel economy.