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Ford unveils improved Sync, its voice-activated communications system
The services will be free for three years, and Sync will retain a driver's ability to control his or her personal music device and phone by voice.
Drawing on experts
Ford developed the ingenious Sync with Microsoft and other high-tech companies a few years ago.
Instead of reinventing the radio for the second generation, Ford formed partnerships with INRIX, TeleNav, and Airbiquity, which offer expertise in a data designation, voice recognition and mapping. The Dearborn automaker didn't become the expert; it organized the experts to create something unique in the automotive world.
'We are a car company that through market-driven, customer-focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders,' said Ford President and CEO Alan Mulally, who was in Las Vegas for the Sync unveiling and is scheduled to deliver the Consumer Electronics Show keynote address today.
Thought asking your car to play that Dead Kennedy's track was impressive? Now, you can ask it for the fastest route to work or directions to Detroit's Mercury Coffee Bar or the score of the New York Giants' playoff victory.
'We're not stopping with just one upgrade,' said Mark Field's, Ford's president of Americas. 'We have more in the works.'
Ford intends to keep running with Sync, adding features and then letting owners upgrade their system via the vehicle's USB port. By summer, every Ford, Lincoln and Mercury vehicle will offer Sync; the competition has nothing as comprehensive or as easy to use.
Consumers agree.
Fields said that vehicles with Sync sell nearly twice as fast as those without and 80 percent of those with Sync would recommend it. By fall, Ford will sell its 1 millionth Sync equipped-vehicle since it was introduced in the 2008 Ford Focus.
More information
The first-generation Sync connected the driver to his personal music device and phone by voice. An upgrade introduced the Sirius Travel Link, which also could be activated by voice. The new upgrade uses the driver's phone to deliver even more information.
Derrick Kuzak, Ford's group vice president of Global Product Development, said Ford wants to take advantage of the millions of smart phone owners. The phones, which connect to the Internet via wireless networks, create a platform for even more information to come into a vehicle.
With the new Sync, the driver only needs to register on the Web site syncmyride.com, provide some basic information and then connect the phone to Sync via Bluetooth.
The system will then run seamlessly providing information when asked. It will e-mail the driver a Vehicle Heath Report, reminding when to rotate the tires, change the oil or have a dealer check a specific system. It also has the ability to dial 911 after an air bag deploys in case the driver is unable to call.
Drawing on experts
Ford developed the ingenious Sync with Microsoft and other high-tech companies a few years ago.
Instead of reinventing the radio for the second generation, Ford formed partnerships with INRIX, TeleNav, and Airbiquity, which offer expertise in a data designation, voice recognition and mapping. The Dearborn automaker didn't become the expert; it organized the experts to create something unique in the automotive world.
'We are a car company that through market-driven, customer-focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders,' said Ford President and CEO Alan Mulally, who was in Las Vegas for the Sync unveiling and is scheduled to deliver the Consumer Electronics Show keynote address today.
Thought asking your car to play that Dead Kennedy's track was impressive? Now, you can ask it for the fastest route to work or directions to Detroit's Mercury Coffee Bar or the score of the New York Giants' playoff victory.
'We're not stopping with just one upgrade,' said Mark Field's, Ford's president of Americas. 'We have more in the works.'
Ford intends to keep running with Sync, adding features and then letting owners upgrade their system via the vehicle's USB port. By summer, every Ford, Lincoln and Mercury vehicle will offer Sync; the competition has nothing as comprehensive or as easy to use.
Consumers agree.
Fields said that vehicles with Sync sell nearly twice as fast as those without and 80 percent of those with Sync would recommend it. By fall, Ford will sell its 1 millionth Sync equipped-vehicle since it was introduced in the 2008 Ford Focus.
More information
The first-generation Sync connected the driver to his personal music device and phone by voice. An upgrade introduced the Sirius Travel Link, which also could be activated by voice. The new upgrade uses the driver's phone to deliver even more information.
Derrick Kuzak, Ford's group vice president of Global Product Development, said Ford wants to take advantage of the millions of smart phone owners. The phones, which connect to the Internet via wireless networks, create a platform for even more information to come into a vehicle.
With the new Sync, the driver only needs to register on the Web site syncmyride.com, provide some basic information and then connect the phone to Sync via Bluetooth.
The system will then run seamlessly providing information when asked. It will e-mail the driver a Vehicle Heath Report, reminding when to rotate the tires, change the oil or have a dealer check a specific system. It also has the ability to dial 911 after an air bag deploys in case the driver is unable to call.
