GM, Chrysler, credit unions expand low rate plan nationwide

There were not specific sales totals from the program's first month but GM said it had about a 30 percent sales conversion rate from people who came into dealerships to buy vehicles under the program, said Jim Bunnell, executive director of GM's Channel Support Group. The program also drew 1.3 million hits to the 'Invest in America' Web site and generated calls to dealerships.

'We had a lot of calls from dealers outside the four states saying, 'hey, what about us?'' Bunnell said.

The discount is available for all 2008 and 2009 GM vehicles except for the Corvette ZR1 and medium-duty trucks.

The program's expansion follows a decision last week by GMAC Financial Services to offer more car loans after receiving money from a $700 billion Wall Street rescue fund.

'This will boost car sales,' said Dave Adams, president and CEO of the Michigan Credit Union League and CU Corp.

GM's sales in the U.S. fell 23 percent last year while Chrysler's dropped 30 percent.

After the credit union program was unveiled last month, Chrysler soon joined the program, which is designed to help consumers get credit in today's tightened lending market. Chrysler expanded the program to 12 states. Chrysler also offered a larger amount up front: a minimum of $500 to $1,000 depending on the vehicle, layered on top of other incentives. GM's bonus cash offer was for $250 in a deal good until Jan. 5. But the overall campaign runs through June 2009.

'Financing is a critical concern right now, and the program provides considerable value to our customers and the economy,' Steven Landry, Chrysler executive vice president of North American sales, marketing and Mopar Parts and Service, said in a prepared statement. 'We are glad that we are now able to offer it to consumers across the country.'

The League also is talking to Ford Motor Co. about participating. Credit union officials say there are no plans to offer financing to carmakers beyond the Detroit Big Three as the focus of the initiative is to boost the domestic automakers.

The number of Americans shopping for new cars and trucks has dropped sharply in recent months, while many Americans no longer qualify for new car loans because of tighter lending requirements.

U.S. auto sales slumped 18 percent in 2008 as volatile energy prices, rising unemployment, and the housing slump drove consumers to the sidelines. At GM, sales dropped 23 percent last year, while Chrysler and Ford saw demand fall 30 percent and 21 percent, respectively.