While many tire manufacturers are cutting back at SEMA this year (come on Michelin, where's our supercar display?), others are pushing forward with new products and generating lots of excitement. Yokohama decided to try positive reinforcement with its dealers and set up a blackjack tournament for its top retailers with the grand prize being a brand new Superformance MkIII Cobra replica worth $70,000. The car comes complete with Yokohama S.drive tires, 245/35R19 front and 285/30R20 rear as well as a Roush 327ci V8 with 425 horsepower. We didn't stay long enough to see who won the tournament, but we do know that at least one Yokohama tire dealer will leave Las Vegas very, very happy.