'It's pretty much unanimous that everyone I've talked with thinks it's very annoying,' said Colin Anderson, a 19-year-old freshman at the State University of New York at Binghamton. He created the Facebook group 'Stop Playing Toyota's 'Saved by Zero' Commercial' after first seeing it a week and a half ago. The group has since swelled to more than 1,200 members and is growing. Anderson said the ad alone isn't what irritates him -- it's the way it dominates the commercial breaks during sporting events. During Monday night's NFL game between the Pittsburgh Steelers and the Washington Redskins, Anderson counted five or six airings during the first half. 'We changed the channel,' he said. 'We couldn't watch it.' The zero-percent financing incentive was set to expire this week, but Toyota said Monday it would extend the deal for another month after the company's October U.S. sales fell 23 percent from a year earlier. And 'Saved by Zero' will keep adding to viewers' misery. The ads will continue airing nationally through Sunday, Toyota marketing spokesman Joe Tetherow said. After that, dealers will have the option to continue airing them on a local level. Tetherow said the campaign has been a hit with dealers, and whatever the reaction from the public, it has been effective in getting the program's message across. Toyota is even extending the incentive to a 12th vehicle, the subcompact Yaris, he said.