American Brands - mass market, cheap materials, lack of identityHyundai, Kia - economy image, although the Genesis is seriously challenging that thoughtMercedes - not so much a dislike, more of a different taste. Great Cars.Jaguar - all name, no performance, synonymous with breaking downMini - neautral. nice car but I would prefer a more modern looking Audi A1 (metroproject)BMW - overpriced, overhype, bought by those in need of image, lately lacks styling, cheap interiors, horrendous command system, trying too hard to be different.Lexus - all about reliability (while this may be important for some, its not for all), pure luxury-no sport, regardless of the misleading commercials, sells more to 'trying to keep up with the Jones' crowd' but its downward spiraling trend will now get even worse with the rise of Hyundai.Toyota - tries to appeal to everyone at the same time - phonies. On one side it claims to be the most environmental, on the other is a pick-up truck gas-guzzling polluter with the best of them - only interested in profits.Honda - they are ok but need some cojones when it comes to design.VW - great styling but not my prefered mode of transportation (FWD based)Volvo - family car. nothing else.Saab - Subaru/GM blood, lost any Saabness it ever had in the past.Cadillac - the only American brand with any hope of becoming successful. I have yet to test drive their cars, but the styling on the smaller cars is awesome. however I see no use for the Escalade other than for hip-hop music videos.Porsche - will they EVER update their boring design significantly. Yes, the purists will not have it, but common people! This is the main reason why I would NEVER buy a Porsche over an R8-with performance on par, styling becomes the deal braker. R8 V10 please!Ferrari, Lamborghini - no words needed here.Bugatti - Awesome, redefining super ultra luxury one car at a time.Infiniti - nice design but cheap interiors. Loved the FX I had but interior was plasticky.Audi - love the brand but areas it needs to improve are, improve time to bring concepts to production, add more exciting colors, sportier wheels, broader and more aggressive marketing, need better Le Mans racer (Peugeot has surpassed the R10 in performance - though it still a century behind in reliability and robustness).Land Rover - its all about the name. Who cares much at all about off-roading capability. My type of 'off-roading' is taking the gear up to VT or NH for a weekend of skiing. I much prefer on road performance and handling than off-roading.Acura - FWD, boring styling (although the Japanase do not seem to understand this- they keep working on the ugly design)Lexus - did I already say this brand was boring?