I think Opels true market potential is wasted on Saturn. Saturn began its existence as a quirky budget brand. GM is misguided in trying to move the brand upmarket. I dont think Saturn will ever fully transcend its humble cheap and cheerful car beginnings. The brand basically appeals to budget shoppers who are already favoring GM and want the most car they can buy for the money. Their priorities are maximum space for minimum price; style, sportiness, and driving dynamics are further down on their priority lists when looking for a new car. This is why the company has essentially stated that the Insignia will not appear in Saturns lineup. The Insignia is built on the SWB Epsilon II platform and has 4-door coupe proportions that limit passenger and cargo volume. The Insignia will never be accepted as the next gen Aura because of this. GM is essentially developing a much different product based on the Insignia to be the next gen Aura that will better meet the expectations of Saturns clientele which will only end up sharing some Opel influenced design cues with the Insignia. Overall, I think Saturn was unnecessary from the start and should be discontinued. The money and effort GM invested in launching this brand could have been focused on making Chevrolet the strongest and most competitive mainstream brand in the market. GM doesnt need 2 mainstream, affordable divisions. Saturn should be closed down. It is redundant and just serves as an in-house competitior to Chevrolet.Pontiac is the brand that should be reinvigorated with Opel products. Opel and its products represent what Pontiac should be in the North American auto market: edgy, sporty, and aspirational. Opel products could restore Pontiac to its traditional role of a sporty and moderately premium division that serves as a bridge between Chevrolet (mainstream) and Buick (luxury). The products are designed to fit the priorities of Pontiacs intended demographic; people who value style, sportiness, and driving dynamics more than maximum space and affordability. I think Opels products could be fitted into Pontiacs lineup with fewer alterations than what is required to make them appropriate for Saturn. Since Pontiac has a brand image more aligned with Opel and a larger established dealership base to make the proposition lucrative for GM, it would make much more sense for Pontiac to become the North American version of Opel.I cant quite understand trying to alter Opel to fit the requirements of a budget brand with a limited dealership base (Saturn) when GM has a sporty and moderately premium brand with an established dealership base (Pontiac) that could effectively and successfully represent Opel in North America. I admit that Pontiacs image had been diluted quite a bit by carrying so many rebadged Chevy clones in recent years, but I think it would still be easier to restore Pontiacs brand image with Opel products (along with a couple of RWD products) than to completely transform Saturn into something its not and was never intended to be.