Its amazing BMW puts a bigger engine in the same car and suddenly they pioneered a new segment.Created the crossover, everyone followed.Mass marketed the hybrid, everyone followed.Couldn't compete with real SUVs or crossovers, so they invented SAVs and SACs.I do see a trend there.M may be BMW's performance brand, but other makers like Nissan, Honda, Toyota and even Chevy didn't need a special name to give performance. Skyline, Supra, NSX and Corvette are some names you've probably never heard of.I wonder when BMW is going to release the Sports Activity Roadster? and the Sports Activity Skateboard.I'm sure they'll limit the X2 to 5000 units and the lemmings will claim its a smash hit.