China’s third largest automaker Dongfeng Motor Group announced that its first independent brand sedan, called Dongfeng BF, will roll off line in the company’s passenger car plant in Wuhan by the end of this year and the new model will be launched to the market in the first half of 2009, said Yao Rui, general manager of Hunan Dongfeng Automobile Sales Service Co. to Xiaoxiang Morning Herald on August 28. 
Dongfeng BF, as the first Donggeng passenger vehicle model, will start production in this December. The new model is expected to sell for about 100,000 yuan ($14,598), available in a 1.6L sedan model for the first batch. With compact, economical and mid-luxury models, Dongfeng BF targets to cover a market of cars priced between 70,000 yuan and 200,000 yuan.

Industry analysts said Dongfeng’s own-brand model is likely a middle-sized sedan based on Elysee by Dongfeng Peugeot Citroen Automobile Co Ltd (DPCA).