DETROIT — The 2008 Dodge Challenger SRT8 is taking to the road this week in an effort to spread even more buzz about the retro muscle car. The official Challenger blog, Red Letter Dodge, said the 'Triple Road Trip' would be chronicled on the Web site.

Route 1 will take the Challenger SRT8 from San Diego to Seattle. Route 2 runs from Detroit to Miami, and Route 3 runs from Detroit to Dallas. More specific route details will be posted at the Web site.

The road trip concept seems to resonate with buyers of the Challenger, many of whom have been castigating Dodge on the Internet for slow deliveries and high mark-ups. 'I love the road trip idea,' wrote OilmanPaul in a recent posting. 'I have one planned from NW Indiana to Morrow, GA, when my '09 Challenger R/T arrives in 3 weeks. We're headed to SpeedFactory for some major mods taking us from 375 hp to 540-plus hp. The home should be faster than the trip going there!'

Marke Mallie, Challenger brand manager, said the idea behind the road trips is to 'embark on three adventures around the U.S. to see the sights, or in this case, let the Challenger be seen!'

Scott Vandekerckhove, an occasional Inside Line news correspondent, will be behind the wheel of the Challenger SRT8 on one leg of the journey.