LOS ANGELES - The sons of the late Boyd Coddington, the legendary hot-rodder who died in February, have launched a new family business called Sons of Boyd, also known colloquially as 'the S.O.B.' The brothers - Boyd, Jr., Chris and Gregg - are creating a 'tribute' dedicated to their father and plan to offer a line of apparel.

The Coddingtons are also planning to resurrect an unfinished project that was created by Gregg and his father: a 1927 Ford Touring Roadster that is planned for completion in late 2009 and will be previewed on the new site.

'Through various venues, our mission is to share all the incredible memories we have of our father and to keep his vision and passion for hot rods and customizing going,' said Chris Coddington.

Before his death from complications of diabetes, Coddington starred on the Discovery Channel's .

The Sons of Boyd site is slated to launch August 28, which would have been Boyd Coddington's 64th birthday.The new S.O.B. apparel line will include limited reproductions of vintage artwork from the '70s and '80s, including the ever-popular Hot Rods By Boyd T-shirt.

The Web site itself will feature photos and videos from the Coddington family archives, including images of some of the best-known Coddington creations: Aluma Coupe, Aluma Truck, Chezoom, CadZZila, Boydster I and II, Smoothster and Lead Zephyr.

Observed Boyd Coddington, Jr.: 'Our goal is to build a tribute to our father and to share with the world the man that we knew long before reality TV and corporate builds.'