In an effort to provide exceptional customer service and to catapult their business initiatives to the next level, MacKenzie Warehouse has selected and deployed the DST TurboParts II Plus Internet-based parts ordering and sales system as its e-commerce engine. Michelle MacKenzie-Menendez, the company's current owner and president, says that the system, which is integrated with the Activant® PartExpert and Cover-to-Cover electronic parts catalogs, will provide a seamless, integrated buisness tool that will allow the multi-generational family business to best serve its customers.

 

"In a highly competitive industry facing the challenging realities of today's economy, we concluded that DST TurboParts II Plus is the right choice," says MacKenzie-Menendez. "DST brings proven expertise and technological configurability and reliability to the table and we welcome the partnership with them as we pursue our business objectives."

 

MacKenzie-Menendez adds that DST TurboParts II Plus will act as the cornerstone of the company's e-commerce initiatives as it undertakes bold sales and marketing steps to capture and retain automotive aftermarket growth opportunities in the independent service facility segment. As a full-service WD, MacKenzie-Menendez feels that her business is facing competitive pressures such as aggressive price shoppers, and that the new system will improve productivity while allowing prices to remain competitive, ultimately benefitting customers who will gain 24/7 access to online ordering and a comprehensive e-catalog service.

 

"We have high expectations and have been very impressed by the industry expertise and superior customer support provided by DST," MacKenzie Menendez adds. "They speak our language and are very responsive. In fact, working with DST really feels like a business partnership because, as an example, they are taking reporting ideas I have and actively working to incorporate them into the system to benefit not only my business, but all users."

 

Commenting on the new partnership, DST President and CEO Hoon Chung says: "The technological sophistication of DST TurboParts II Plus and the expertise of our implementation and support team will provide the entrepreneurial talent of Mackenzie Warehouse with the best possible path for long-term growth, improved productivity and efficiency, and business differentiation while maintaining a strong competitive edge. Our mission is to ensure that innovative leaders in the aftermarket can effectively compete and prosper by leveraging the power of best-of-breed technology. In order to accomplish that mission, we deliver choices ¡ª not compromises."

From: search-autoparts/industry news