General Tire launches redesigned Web site

General Tire is debuting a redesigned Web site, www.generaltire.com, which features an all-new look. 
 
The new site supports the revitalization of the General Tire brand, which includes both its product line as well as the overall look and feel of the brand.
 
The new site is easy to navigate, and showcases several new features in addition to the existing tire selector and dealer locator, tire registration, General Tire University and customer care links, states the company.
 
New features include:
 
A landing page with rotating banners which showcase recent ads from the General Tire campaign;
Products divided into recognizable categories: Performance, Passenger, Light Truck, Original Equipment, Winter and Commercial;
A "Register to Win" link for a set of free tires;
"The Garage," a link to information including downloadable wallpapers, information on becoming part of Team General through sponsorship, photo galleries, an e-mail newsletter, ¡°Outside the Lines,¡± promotional information and breaking news. This section is slated to include off-road driver bios, images and video in upcoming months.
From: search-autoparts/industry news

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